![]() To captivate journalists with your media kit, it’s vital to know what details to include, so you take the guesswork out of the initial inquiry. Overall, a press kit aims to capture the journalist’s interest, so they make a story about your brand or product.Įlements of a Media Kit (With Media Kit Examples) The most common media coverages are articles, interviews, or advertisements. Typically, the press kit will come with a product sample so the reporter or journalist can try it out. Īdditionally, some companies do it the conventional way by sending a print media kit to a reporter. In some cases, press kits are also embedded in a company website. Now, they come in PDF files or email attachments. However, the digital age has paved the way for easier media kit downloads. Companies may also develop press kits if they’ve reached certain milestones in their journey and want news coverage on it.īefore the age of technology, press kits came in print. Media kits are purposely created whenever a company launches a product, service, or event. So when should a company create press kits? It is used as a public relations document for journalists or reporters who might want to do a story about your company. But first, what is a media kit? Before uploading that media kit for all the world to see, we must define what it truly means.Ī media kit, or also known as “press kit,” is a document that contains all information about your business, products, services, teams, and all other details relating to the company’s success. If you’re wondering how else you can catapult your business to success, media coverage is a surefire method. But what is a media kit? And why do companies exert the effort to produce it? Read on to find out the components of a media kit and some real-life examples from top brands. To get journalists and reporters superb media coverage, companies must create a killer media kit. Due to this, companies compete for the best media coverage to put their product or service on a pedestal. ![]() We could say that media plays a massive role in our lives as consumers. After all, it is human connection that is going to make our world a better place.," she explained.In 2018, consumers spent an average of 473 media minutes worldwide as per Statista. ![]() Social justice through our services is the company's social purpose. We built the firm based on the strategy of excellence through human connection. "I founded ForensisGroup so that we can bring the best minds in the country to those who need to find out what happened when things go wrong. Through a deep sense of purpose, clarity of mission and the power of a company culture based on core values, Mercy Tolentino Steenwyk has led the nationwide expert consulting firm for 30 years. Magazine Expert – Serial Killer Expert – Find Forensic ExpertsĬontact Experts Directly for news media interviewįind more experts at Contact Mitchell P Davis at (202) 333-5000 įorensisGroup, The Expert of Experts, Led by Mercy Steenwyk Inspires Truth, Learning and JusticeįorensisGroup, The Expert of Experts®, and a leader in providing experts, expert witnesses and consultants for legal, insurance, other private and public agencies in various disciplines, inspires truth, learning and justice based on Founder and CEO, Mercy Tolentino Steenwyk's leadership.
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